David Norton Photography is an Irish based company specialising in professional commercial photography and has worked with leading companies & brands providing professional website imagery for the Construction, Real Estate, Tourism, Retail & Advertising industry.
Everything on your website should serve a purpose, from the design and navigation, to the photography. Far too often, companies fail to invest in the crucial elements that lead to business success.
Sixty five percent of our entire population identifies as being a visual leaner; therefore, the majority of people who visit your site will have a strong inclination towards your visual elements.
If a picture is worth a 1,000 words, and you have outdated or poor photography, you’re website may be telling the wrong story. Here’s why having professional photography on your company’s website is so important.
Create A Favorable Perception
Like it or not, humans are incredibly conditioned to make snap judgments, sometimes only on a subconscious level. When it comes to the appearance of a business website, cleanliness and a professional appearance makes us feel like we can trust the company.
As an example, think about searching for a restaurant in a town you’ve never been to. If the photos on their website are blurry and were clearly taken without effort, subconsciously we may think the restaurant doesn’t value quality. Would you want to eat somewhere your perception is telling you is low-quality? Probably not.
The same concept translates across any industry. The way people perceive your website through imagery can determine whether or not they commit to your service.
Strong Photography Creates More Conversions
Looking beyond the perception your photos create, good photography is also incredibly important on a practical level. Many of you may be running an ecommerce store, in which the only way a customer will be able to know what they’re buying is by having high-quality photos that will make them feel confident in your items.
Improve Your Website’s SEO
Image searches on Google can be a major source of traffic for your website. According to an in-depth study of search traffic generated from image searches, results showed that up to 60% of web traffic can come directly from Internet users finding your images first.
The trick to making that happen is having images which captivate potential visitors while they browse through hundreds of results. By stocking your website with only professional quality images, you’ll greatly increase your odds of getting noticed.